Senior CRM Executive

The job in a nutshell

Do you have experience of campaign management with a specific focus on email management, customer segmentation and modelling, digital channels? Are you interested in joining a CRM team that uses best in industry systems and is leading the way with customer data analytics?

GoCompare requires a Senior CRM Executive to support the delivery of customer relationship management strategy in order to meet business targets.

You will ideally have a strong understanding of customer demographics and data, with a keen interest to diversify campaigns to create a bigger customer focus across all GoCompare products, working in collaboration with wider business functions.

Skills and experience you’ll need to have

  • Educated to degree level and/or equivalent professional marketing qualifications and/or equivalent professional experience.
  • Experience of using a campaign management system and delivering end-to-end marketing campaigns.
  • Understanding of a range of digital marketing channels.
  • Understanding of customer segmentation and modelling techniques.
  • Experience of producing detailed creative and content briefs.
  • Ability to interpret data and make recommendations for improvements.

What you’ll be responsible for

  • Supports the delivery of the customer contact strategy to meet business targets.
  • Applies the latest customer modelling and segmentation techniques to improve campaign targeting and ROI.
  • Leads and owns campaign test and learn plans.
  • Supports the exploration and delivery of new communication channels to meet customer needs.
  • Delivers campaign analysis and recommendations for improvements in order to maximise customer engagement and revenue generation.
  • Leads on provision of updates to wider marketing team and other relevant business areas to achieve effective internal communication and ways of working.

Who you’ll be working with

  • eCommerce department – to ensure delivery of targeted communications to relevant customers.
  • Wider business – to ensure delivery of activity that creates a consistent customer journey and adheres to FCA and other regulatory requirements.
  • External email agencies – to ensure they effectively deliver email communications.

About us


On top of our competitive salaries, we offer all sorts of benefits from flexible working hours, to 25 days holiday and your birthday off.  Our employees also have private medical cover and matched pension contributions up to 6%.   

And we’re proud of the great working culture we’ve built.  We work hard but we also have fun.  Our most recent engagement survey showed that 89% of our employees would recommend GoCompare as a great place to work  We run regular socials, engagement activities, drinks, treats and plenty more - but we also know your own time is important, so you can be as involved as little or as much as you’d like. We also value continuous learning opportunities, so we have all sorts of Learning & Development support, including a dedicated budget per team.  

About Go Compare 

Did you know we’re one of the UK’s leading price comparison website Challenging the category is in our brand DNA, our CEO and Founder Lee Griffin started the company 13 years ago with the singular vision of helping people to find insurance that was better value, with the features they wanted at the right price.  And we’ve continued in that approach ever since.  Our recent offer of Free £250 excess cover has challenged the insurance industry by ensuring consumers don’t have to pay unfair voluntary excess charges if they make a claim.     

We truly believe in the ethos that companies with greater diversity perform better than those without. It is for these reasons that all qualified applicants will be considered for employment regardless of age, race, religion, genetic information, sexual orientation, gender identity, parental status, disability, educational background or any other characteristic for that matter that doesn’t relate to your ability to perform the role.

Go for it

Up to £32,000 plus benefits and bonus



Job Reference:


Closing date:

1st May 2020

Contract type:

Fixed term

Contract details:

Up to 12 months Fixed Term Contract

Working hours:

37.5 hours per week

Go for it