Head of Brand & Campaigns

The job in a nutshell

Joining GoCompare as a Brand & Campaigns manager will see you have a direct and measurable impact now, and long into the future. You will have an opportunity to shake up convention and to work on an established brand in new and original ways. Working with an inspiring team, you will have the people and the tools to enact real change on a brand recognised by millions.

At its core, the GoCompare message has been consistent since the company’s founding in 2006. We want to save our customers time and money.  This fundamental mission is what drives us forward. It pushes us, inspires us, motivates our innovation and makes us think differently.

This is where you come in. We need your help to deliver this message as our journey continues. GoCompare is on the search for a talented and inventive Head of Brand & Campaigns to join our Brand Preference Team.

Reporting into the VP of Brand Preference, you will drive brand awareness, preference and relevance; trialling new approaches so we continue to learn and grow, as well as evaluating the value of our marketing activities. You will be a guardian of the GoCompare brand and use your proven creative flair to challenge the status quo.

Flexible working will be encouraged in this role and the successful person should be comfortable with splitting their time at home and our Newport and London offices.

Skills and experience you’ll need to have

You will be a talented brand marketer who has experience of launching successful, direct to consumer campaigns. You will be at home operating at a ‘head of’ level and can apply your broad knowledge of media – strategy, planning and execution to new and innovative methods. Alongside this, the following would be beneficial;

  • Extensive creative and media agency management
  • Good knowledge of current research methodologies and campaign performance evaluation
  • Personal skills: hands-on, authentic, good emotional intelligence, loves learning, tries new things

What you’ll be responsible for

  • Developing the GoCompare annual campaign, creative and media strategy
  • Championing cultural, consumer and creative insight to deliver outstanding work
  • Defining the role of the brand in the UK today maintaining relevance and cut-through
  • Overseeing agency campaign briefing and development – including creative and media
  • Leading a virtual team to build holistic campaigns across all paid and unpaid media 
  • Ensuring the GoCompare brand is embedded in all touchpoints and internal processes
  • Overseeing the development of the brand visual identity, tone of voice, training and compliance
  • Managing the budget, negotiating contracts and defining third-party PRFs
  • Evaluating (with third party advice) the quality, delivery and value to the business of all media buying
  • Define KPIs, oversee performance tracking and provide campaign ROI
  • Create engagement and excitement in the business around campaign activity
  • Create a ‘one team’ culture with our creative and media agencies

Who you’ll be working with

  • GoCompare Ecommerce – including Product, Web UX, PPC and SEO teams
  • GoCompare CEO and Leadership team
  • GoCo Group functions – Finance, Legal
  • Agency Management – Creative (Droga5) and Media (Hearts&Science)

About us

We’re on a mission to help people everywhere save time and money – whether that’s on essential outgoings or on the things that they enjoy.

If someone is looking for an insurance policy for the first time, wants to beat their renewal quote, is searching for the right financial product, or is after an outstanding utility deal, our comparison website – GoCompare – is there to help. We work with trusted insurance providers, financial services organisations and partners to provide a real breadth of coverage across the market.

GoCompare embraces diversity and truly believe in equal opportunities for all. We believe that inclusion and diversity increase creativity, delivers innovation, improves performance and better serves our customers.

We truly believe in the ethos that companies with greater diversity perform better than those without. It is for these reasons that all qualified applicants will be considered for employment regardless of age, race, religion, genetic information, sexual orientation, gender identity, parental status, disability, educational background or any other characteristic for that matter that doesn’t relate to your ability to perform the role.


GoCompare offer a competitive benefits package including:

  • Flexible working hours
  • Bonus
  • 25 days holidays plus bank holidays
  • Birthday day off
  • Death in service
  • Matched pension (up to 6%)
  • Private medical cover
  • Buy and sell holiday options
  • Extra holidays for length of service
  • Share save scheme
  • Enhanced maternity and paternity policies
Go for it

extremely competitive plus bonus & benefits



Job Reference:


Closing date:

25th March 2020

Contract type:

Full time

Working hours:

37.5 per week

Go for it