Digital Tagging Engineer (Data, Web)

The job in a nutshell

GoCompare have an opportunity for an experienced Digital Tagging Engineer to work within a highly skilled Digital Tagging and Analytics team. You will become a valued team member in designing and maintaining web analytics data to create an insightful data led view of how customers interact with the GoCompare products through multiple channels.

Data is at the heart of GoCo Group’s success therefore, it is required that the individual has experience coding in JavaScript and ideally in HTML, in order to programme the origin of specific customer data sources. With a continually expanding tech stack, it’s desirable to have had integration with data science teams to understand the full customer journey and how these link into predictive future behaviours. You will be a key individual in supporting the transformation of GoCo group’s digital data platforms.

Working within the GoCompare data community, you will have excellent communication skills to liaise with stakeholders and gain understanding of what data requirements they have regarding customer interaction and click through, to enable data centric decisions for the organisation. You will gain a sense of ownership in driving the pathway of tagging across the whole group business. Within this you will have the benefit of tailoring the approach the Digital tagging across a number of group businesses at varying stages of their growth journey, from tech start ups to more mature and established brands.

You will make a direct impact at GoCompare, as an in-house specialist for digital tagging, being solely responsible for sharing and joining data extensively with other teams in multiple segments of the business. This is a highly social role where you can build and manage professional and personable relationships throughout the business.

GoCo Group are committed to working with innovative and efficient technology platforms and this will enable exposure and integration to Azure Data lake and Google Tag Manager to clearly implement new solutions. In addition, we also utilise platforms such as Qauntum Metric for data visualisation and leading technologies such as PySpark within the data science area, to which this role will closely correlate with.

Skills and experience you’ll need to have

  • Experience working with and/or qualification in one or more digital tagging platforms – Google Tag Manager and Google Analytics preferred.
  • Strong technical understanding of JavaScript / jQuery, HTML and browser intricacies.
  • Awareness of agile software development methodologies.
  • Great technical definition and documentation skills.
  • Excellent written and verbal communication skills.
  • Demonstrable experience of managing multiple stakeholders.
  • A keen eye for detail with an inquisitive and enquiring approach to problem solving. 

What you’ll be responsible for

  • Designs and maintains web analytics data collection specifications.
  • Works with the head of department to formalise and deliver a data collection strategy and implementation plan.
  • Owns and manages multi-faceted relationships across multiple teams in the Group and is seen as the digital tagging subject matter expert.
  • Democratises analytics data and insights throughout the organisation, empowering the brands within the Group to make data-centric decisions.
  • Understands end data users needs to translate their requirements into analytics Technical requirements.
  • Works closely with the development team to prioritise and support the implementation of the tagging requirements.
  • Follows data collection standardisation and governance processes; owning and maintaining a change log whilst reporting changes back to change control on a daily basis.
  • Works with the wider digital data team to implement tagging and tracking required for A/B testing supporting analysis and reporting.

Who you’ll be working with

  • Product – Working with product managers to design and develop digital data collection plans.
  • Marketing – Implementing all marketing tags to support ongoing and new campaigns for the group.
  • Engineering – Working alongside engineering to implement data layers and event tracking to power tagging technologies.
  • Data – Seen as the SME in digital data collection, will be relied upon as the expert who understands and can explain how the tracking technologies work.

About us

We’re on a mission to help people everywhere save time and money – whether that’s on essential outgoings or on the things that they enjoy.

If someone is looking for an insurance policy for the first time, wants to beat their renewal quote, is searching for the right financial product, or is after a great utility deal, our comparison website – GoCompare – is there to help. We work with trusted insurance providers, financial services organisations and partners to provide a real breadth of coverage across the market.

Through MyVoucherCodes we bring savings from thousands of fashion, retail, restaurant, entertainment, travel and tech brands to millions of people.

Energylinx, our Ofgem-accredited energy comparison and switching service, brings great energy deals from more suppliers than any other UK switching site to UK households and businesses.

And weflip, an automatic switching service that helps people save time and money by flipping them onto better energy tariffs, uses technology to bring a new, hands-off approach to staying on great deals, forever.

GoCompare embraces diversity and truly believe in equal opportunities for all. We believe that inclusion and diversity increases creativity, delivers innovation, improves performance and better serves our customers.

We truly believe in the ethos that companies with greater diversity perform better than those without. It is for these reasons that all qualified applicants will be considered for employment regardless of age, race, religion, genetic information, sexual orientation, gender identity, parental status, disability, educational background or any other characteristic for that matter that doesn’t relate to your ability to perform the role.


GoCompare offer a competitive benefits package including:

  • Flexible working hours
  • Bonus
  • 25 days holidays plus bank holidays
  • Birthday day off
  • Death in service
  • Matched pension (up to 6%)
  • Private medical cover
  • Buy and sell holiday options
  • Extra holidays for length of service
  • Share save scheme
  • Enhanced maternity and paternity policies
Go for it

Up to £40,000 plus benefits and bonus



Job Reference:


Closing date:

6th October 2019

Contract details:

Open to discussion around flexible working options

Working hours:

37.5 hours per week

Go for it