Senior Insights Analyst

The job in a nutshell

Are you a commercially minded individual with the ability to optimise and grow commercial performance by translating data insight into commercial strategy? Are you able to identify and quantify commercial opportunities and define commercial targets across both the business to business (B2B) and business to customer (B2C) offering?

MyVoucherCodes a subsidiary company of GoCompare Group want to build better insight into customer behaviour and define how customers interact with with their suite of platforms, in order to inform product design and strategy.

You will be analytically minded to be able to interpret data within revenue tracking tools, goggle analytics and other meaningful data sets.

You will have the opportunity to support key decision making with regards to the day to day operations of the business, and through better insight of business and product performance, be able to impact directly upon conversions, revenue and provide an answer to the all important questions that rationalize the so what?

Skills and experience you’ll need to have

  • Educated to degree level in a STEM subject and/or relevant work experience
  • Qualifications in one or more web analytics platforms preferrable
  • Experience building insight into commercial performance, identifying challenges throughout the sales process and articulating actionable data driven insights to improve performance
  • Experience surfacing product insight and analysing the customer journey
  • Experience of delivering insight and analytics to non technical business stakeholders.
  • Experience in predictive modelling and commercial forecasting.
  • Detailed knowledge of leading web analytics platforms
  • Extensive experience of Google Analytics and Microsoft Excel
  • Experience of data mining tools such as SAS or SQL are desirable

What you’ll be responsible for

  • Develops, implements and maintains commercial reporting, insight and analysis
  • Manages delivery of responses to business and partner requests for analysis and insights relating to partnerships performance or opportunities
  • Challenges stakeholders around commercial opportunities, whilst supervising the analysis and modelling of data in order to influence decisions across the commercial team
  • Designs and maintains a web analytics measurement strategy to support product and user behaviour insights
  • Analyses web analytics reports in order to identify trends and influence business stakeholders.
  • Supports web optimisation programmes to drive funnel conversion and maximise customer usability and satisfaction
  • Expand customer segmentation to improve personalisation of product and CRM
  • Drive a culture of collaboration and curiosity across the business

Who you’ll be working with

  • Head of Client Services
  • Senior Product Manager
  • Commercial Director
  • Manages relationship with internal web analytics team
  • External stakeholders - partners

About us

We’re on a mission to help people everywhere save time and money – whether that’s on essential outgoings or on the things that they enjoy.

If someone is looking for an insurance policy for the first time, wants to beat their renewal quote, is searching for the right financial product, or is after a great utility deal, our comparison website – GoCompare – is there to help. We work with trusted insurance providers, financial services organisations and partners to provide a real breadth of coverage across the market.

Through MyVoucherCodes we bring savings from thousands of fashion, retail, restaurant, entertainment, travel and tech brands to millions of people.

Energylinx, our Ofgem-accredited energy comparison and switching service, brings great energy deals from more suppliers than any other UK switching site to UK households and businesses.

And weflip, an automatic switching service that helps people save time and money by flipping them onto better energy tariffs, uses technology to bring a new, hands-off approach to staying on great deals, forever.

GoCompare embraces diversity and truly believe in equal opportunities for all. We believe that inclusion and diversity increases creativity, delivers innovation, improves performance and better serves our customers.

We truly believe in the ethos that companies with greater diversity perform better than those without. It is for these reasons that all qualified applicants will be considered for employment regardless of age, race, religion, genetic information, sexual orientation, gender identity, parental status, disability, educational background or any other characteristic for that matter that doesn’t relate to your ability to perform the role.


GoCompare offer a competitive benefits package including:

  • Flexible working hours
  • holidays plus bank holidays
  • Birthday day off
  • Death in service
  • Matched pension (up to 6%)
  • Private medical cover
  • Enhanced maternity and paternity policies
  • Annual performance related bonus
Go for it

Up to £55,000 plus annual bonus and benefits



Job Reference:


Closing date:

12th May 2019

Contract type:

Full time

Contract details:


Working hours:

37.5 hours per week

Go for it