CRM Automation Developer

The job in a nutshell

We have an exciting role of CRM Automation Developer where the primary role is to execute to have tangible impact on the GoCompare email channel and the direct improvement upon conversion and revenue across all GoCo products.

You will have the opportunity to work with best in industry CRM platforms within a reputable UK brand and help to develop the customer contact strategy through working on architecture to launch campaign within marketing such as SMS and CRM focused projects.

As a successful candidate you will be troubleshooting problems within innovative CRM systems such as Salseforce and Optimove, handling functional issues, supporting on daily deltas within tech and maintaining CRM supplier requests.

The successful candidate will also document and analyse the performance of the respective platforms/campaigns and recommend improvements for optimisation and return of investment (ROI) and other business targets.

Skills and experience you’ll need to have

The ideal candidate will be educated to degree level and have a proven background in this field. 

Key Skills:

  • Proven experience in HTML coding on email and web.
  • Proven experience in SQL coding (or equivalent).
  • Some experience in building automated solutions is advantageous.
  • A solid understanding of customer relationship management (CRM) and web-based channels
  • Experience of using a CRM system and analytical packages
  • Experience in the development of campaign strategy implementation
  • Experience in analysing reporting and performance. Using results, analysis techniques and spotting trends in data to assess campaign performance and able to offer recommendations and act on them. 
  • Experience of working with customer data, campaign rules and delivering creative content.

What you’ll be responsible for

  • Supports the implementation of campaign rules and logic, any modelling requirements and data feeds into the relevant CRM Platforms. Experience in Salesforce Marketing Cloud is advantageous.
  • Develops and delivers the automation capability across multiple campaigns, channels and product areas to allow for campaign optimisation and an effective customer journey.
  • Reviews and contributes to a consistent end-to-end customer experience across all products and channels ensuring all marketing activities comply with FCA and business control processes.
  • Assists in developing campaign strategies to improve ROI.
  • Ensures all change processes are tested correctly, communicated efficiently and delivered successfully.

Who you’ll be working with

  • Works closely with all channels within Marketing and other product teams to deliver an automated strategy effectively so the marketing automation strategy maintains alignment with business priorities.
  • Liaises with 3rd party partners to monitor and support relevant platforms and their performance.
  • Ensures use and access to data is compliant, upheld to GDPR standards and that the relevant platforms are functioning at their optimum level.

About us Group plc (GOCO) operates GoCompare, a leading UK financial services, utilities and home services comparison website; and recently acquired The Global Voucher Group Limited (trading as MyVoucherCodes), which is a digital media and affiliate marketing specialist that connects consumers with money saving offers from the world's leading brands.

GoCompare attracts approximately five million visits every month and is designed to help people save time and money. When GoCompare launched in 2006 it disrupted the insurance market as the first comparison website to display policy details rather than just listing prices. GoCompare's goal was then, and still is now, to help people make better-informed buying decisions that save them time and money. is one of the UK's biggest discount voucher websites. It launched in November 2006 and provides sales, discount and voucher code information to millions of consumers across the UK every month. Group plc uses data gathered from more than 20 million customers over the last 11 years to underpin its drive to continually improve its proposition and leverage its strong position.

The Group is also an investor in, the leading comparison business in the Middle East; and in promising fintech start up MortgageGym, the mortgage robo-adviser.

Go for it

£28000 - £32000



Job Reference:


Closing date:

9th December 2018

Contract type:

Full time

Working hours:

37.5 per week

Go for it